Work

Projects that moved the needle.

A curated set of initiatives across product, growth, and leadership. Placeholder content — clean cards, easy to scan, no giant case studies yet.

Product Strategy32% increase in activation

Platform Redesign

Led a zero-to-one product overhaul for a B2B workflow platform serving 40k+ monthly users.

Challenge
Legacy UX was blocking enterprise adoption.
Solution
Rebuilt core flows with a cross-functional squad in 12 weeks.
Impact
Activation up 32%, NPS +18 points.
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Growth2.4× trial-to-paid conversion

Growth Engine

Designed and shipped a self-serve onboarding system that scaled acquisition without headcount.

Challenge
Paid acquisition was efficient but onboarding leaked users.
Solution
Instrumented funnel, shipped progressive disclosure onboarding.
Impact
Trial-to-paid improved 2.4× in one quarter.
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LeadershipShip cadence held at 2-week cycles

Team at Scale

Built product org practices that took a team from 4 to 28 while maintaining shipping velocity.

Challenge
Rapid hiring threatened quality and alignment.
Solution
Introduced lightweight rituals, clear ownership, and outcome metrics.
Impact
Maintained 2-week release cadence through 7× team growth.
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0→11,200 sellers in beta

Marketplace Launch

Took a two-sided marketplace from concept to public beta in 90 days.

Challenge
No supply-side liquidity at launch.
Solution
Curated initial supply with founder-led outreach and incentives.
Impact
1,200 active sellers before public launch.
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Operations60% fewer manual tickets

Ops Automation

Reduced manual ops load by automating high-volume support workflows.

Challenge
Support volume outpaced team capacity.
Solution
Built internal tooling and routing rules with ops partners.
Impact
Manual ticket volume down 60%.
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AnalyticsDecision time cut in half

Data Infrastructure

Established product analytics foundations for faster, evidence-led decisions.

Challenge
Teams debated opinions without shared data.
Solution
Standardized event taxonomy and self-serve dashboards.
Impact
Average decision cycle time reduced by 50%.
View work

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